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GeoLytics News: Demographic Estimates, Geocoding, and Zip+4 Data in a Reasonably Priced Business Package

Thursday, July 3, 2008

Demographic Estimates, Geocoding, and Zip+4 Data in a Reasonably Priced Business Package

Reliable and accurate business and marketing information is within the budgets of small and medium sized businesses. GeoLytics’ business data and geocoding software can help you compete with large businesses that have large marketing research budgets. Our goal is to provide the tools for competing in a diverse marketplace where information about your customers and your competition is the key to success.

GeoLytics’ Business Package is your complete source for researching and answering essential business and marketing questions with our five easy-to-use software products.

2008 Estimates, 2013 Projections, Consumer Expenditures & Profiles - Add the most recent Estimates and Projections data to your address list or site location analysis. This product also creates maps and runs radii around latitude/longitude coordinates. Data is available at the state, county, tract, block group, and zip code.

GeocodeDVD Version 5.0 - This DVD lets you run batch address files and assign coordinates such as a latitude/longitude and census block. It appends the zip+4 record to the address, as well as historic census 1970, 1980, and 1990 census tract and block group code. The standard version has 60+ demographic variables so you can profile your customers and clients. The GeocodeCD has a one-year license with a limit of 1 million addresses. As a Business Package customer, you will be entitled to one free upgrade and discounted prices for renewals and increased address limits.

Zip+4 2007 - Export complete lists of zip +4 records when you don't have complete addresses for your customers or clients. The Zip+4 2007 assigns latitude/longitude coordinates and census block group. You can use the CensusCD +Maps 1990-2000 or the Estimates and Projections database to then append demographic information to your zip+4 records.

CensusCD +Maps: 1990-2000 - Analyze demographic trends and map variables with high quality thematic maps with the CensusCD +Maps: 1990-2000. This dataset has over 350 variables from both the 1990 and 2000 censuses. Track change through time with this powerful two-decade census dataset at the zip code, county, MCD, and other geographies. In addition, the 1990 data is already cross-walked to the 2000 geographic boundaries, so you can compare zip code data without having to adjust for changes in zip code boundaries from 1990 to 2000.

SiteCD - This product lets you run up to three rings around an address presenting demographic information based on the Census 2000 long form on such items as age, race, income, education, housing, and more.

For more information on this package, go to:


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