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GeoLytics News: April 2008

Monday, April 28, 2008

Demographic Profiles for 2008 and 2013

Do you ever wonder whether your area has more college graduates, more recent movers, or more large families than the national average? Or maybe it has fewer unmarried people or fewer houses for sale than the national average? We can help you answer these questions with demographic profiles in GeoLytics’ Estimates Professional 2008/2013.

The latest version of our Estimates Professional product includes demographic profiles, which are useful for defining market segments for business. GeoLytics’ profiles combine demographic indicators to create a reliable index of market segments in the US population. Examples include Above Average Education, Luxury Priced Product Market, and Bargain Seekers Market, just to name a few. The demographic profiles are not only available for 2008 but they are also projected to 2013 so marketers can plan ahead. If you would like to know more about how we calculate the profiles, please go to our website at

The Estimates Professional 2008/2013 also comes with Consumer Expenditures, as well as hundreds of demographic variables about the people who live in an area – total population, age, race, gender, households, housing, income, etc. The data is available at many geographies: national, state, county, tract, block group, and zip code. To learn more about this product, please go to:

Wednesday, April 23, 2008

Household Consumer Expenditures for 2008 and 2013

Get the latest Consumer Expenditures estimates for 2008 and projected to 2013 with GeoLytics’ Estimates Professional 2008/2013. Knowing how much households spend on consumer products is an essential component of business planning and marketing. This comprehensive household and demographic data collection is available now on DVD from GeoLytics.

The consumer expenditures segment of the Estimates Professional 2008 has the current year (2008) and 5-year projections (2013) of household expenditures based on the Consumer Expenditure Survey (CEX). With consumer expenditures, you can look at household spending patterns across zip codes, tracts, or block groups. The consumer expenditures include categories of household spending such as food, beverages, housing, transportation, health insurance, and more. For GeoLytics’ list of consumer expenditures go to:

Along with consumer expenditures, the Estimates Professional 2008/2013 also has an extensive collection of demographic variables for 2008 and 2013. Variables include complete break-outs of sex by age by race, household types, household size, median incomes by race, and much more. For more information on this product, go to:

Like all of GeoLytics’ DVD data collections, this product has built-in thematic mapping and quickly exports to spreadsheets, statistical programs, and mapping software. For more information on all of GeoLytics’ demographic data, current year estimates, and 5-year projections go to: http://www.geolytics.com/USCensus,Estimate-Projections,Categories.asp

Thursday, April 17, 2008

Education Demographics for 2008 and 2013

GeoLytics now has educational data for 2008 and projected to 2013. These data are available on the Estimates Professional 2008/2013 and include school enrollment and educational attainment, both broken out by gender. In addition to the educational data, when you buy the Estimates Professional you also get a comprehensive selection of data on population, households, income, housing, consumer expenditures, and much more for both 2008 and 2013.

The educational data set includes complete tables of educational attainment for the population 25 and over broken out by gender. This includes variables such as the number of adults with graduate degrees, college degrees, associates degrees, high school completion or GED, all the way down to no schooling at all. A second table of variables includes the population aged 3 and above who are in school. This table counts the number of students in each grade broken out by public vs. private schools. This table also includes break outs by gender as well.

The Estimates Professional DVD has GeoLytics’ built-in map viewer that lets the user create thematic maps of variables, as well as quickly and easily export data and geographic boundaries. All of the data on the Estimates Professional, including the education data, are available in 6 geographies: nation, states, counties, tracts, block groups, and zip codes. Users can also run a radius around a latitude/longitude point.

For more inforamtion and to order, go to:

Thursday, April 10, 2008

Seven Years of Demographic Data for 2001 to 2007

Get 7 years of GeoLytics’ demographic data with our Annual Estimates 2001-2007 or the Annual Estimates Professional 2001-2007. These two products have demographic data for the years following the last decennial census and prior to the most recent current year estimates – for 2001, 2002, 2003, 2004, 2005, 2006, and 2007. If you need to track population and demographic trends for the years following the most recent census, then you need one of these two products.

Annual Estimates 2001-2007 comes with GeoLytics’ reliable and trustworthy population demographics and income estimates, including variables such total population, population change, total households, race, age, gender, household income, owners, vs. renters, and more. For more information go to:

Annual Estimates Professional 2001-2007 has even more data than our basic Annual Estimates. This product includes all the variables on the standard product, and also includes complete break-outs of sex by age by race, household types and household size, median incomes by race, consumer expenditures data and much more.

Each product has GeoLytics’ built-in map viewer that lets the user create thematic maps of variables, as well as quickly and easily export data and geographic boundaries. Both products have the data available in 6 geographies: nation, states, counties, tracts, block groups, and zip codes. You can also run a radius around a latitude/longitude point.

If you need the most up to date data, we also have 2008 Estimates and 2012 Projections at the census block group, census tract, zip code, county, and state levels. These data are available in our CensusCD software format and come complete with mapping and exporting capabilities. For more information about all of our estimates and projections, got to:


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