New Market Segmentation Software
Our newly released Spectrum Marketing Segmentation software
allows you to run a wide variety of reports to easily aid
your clients in the following:
1. Market Segmentation
2. Trend analysis
3. Site analysis
4. Identifying potential new markets
5. Determine who lives in a given area or where certain
types of people live
Spectrum Segmentation software has included in it 81 pre-defined
profiles such as “Young Families in Small Cities” which you
would expect but it also has included some that are more
unusual like “Modern Homes” or “Foreign Born Population”.
Additionally it allows the user to create their own core
profiles using your own definitions within the 65 demographic
variables included, such as age, race, income, housing units,
Of course you can identify which area has the most affluent
Households, but with our product you can also easily identify
which neighborhoods had the most “growth” in affluent households.
Or which neighborhood had the biggest “decline” in seniors living
there – the trend for growth or decline can be run for any and
every profile – so you can easily determine where potential areas
of interest are located.
Our products are easy to use – so even if you are a sole
proprietor you can still do complex analysis and give real
value to your clients.
Spectrum offers a report called Profiles that will tell you
which profiles are the best match for a given area. Or you
can run the areas for all the profiles you are interested in
and see how each one stacks up. The underlying data is the
American Community Survey (ACS) 2009-2013 data (the latest
data from the US Census Bureau) as well as the ACS 2008-12.
Spectrum Market Segmentation includes the ability to:
When to consider a Demographic Data Report
year demographic estimates and 5-year projections are absolutely essential for
business users and researchers who need to know where their market is and where
it is heading. This valuable information can be used to show you where your
company needs to expand and how to allocate your resources strategically. Identifying changes in communities, in the
years since the 2010 Census, is made easier using these sorts of data --
allowing you to forecast the demographic trends that are likely to occur. Our
Estimates and Projections data includes variables such as total population,
population change, age, race, gender, educational attainment, employment,
consumer expenditures, housing units, owners vs renters and of course, income
(breakouts, median, aggregate and per capita).
Knowledge is power after all, and if you can see the patterns of today
you will have a better chance of knowing the patterns of tomorrow.
Information is absolutely key in forming future business
plans, and if this information could help your company, come over to GeoLytics, Inc.
and see exactly where your market is heading.
Neighborhood Change Database (NCDB) 2010 Now Available from GeoLytics
The Neighborhood Change Database 2010 has Census Tract data from 1970, 1980, 1990, 2000, and 2010. In addition to having the data in the year-specific boundaries it also has them all normalized to the 2010 tract boundaries. This means that you can easily explore changes in U.S. demographics from 1970 to 2010 all in the same geographic boundary definitions. The power of this database comes from cross-walking the 1970, 1980, 1990, and 2000 census data to 2010 census tract boundaries, meaning that you can do a real apples-to-apples comparison for the data without having to make accommodations for the changing boundaries – we’ve already done that for you.
With the Neighborhood Change Database researchers can examine population transformations in urban communities over 50 years. With GeoLytics’ proprietary block weighting algorithms, you get accurate calculations for comparing census tract data from the 1970 through 2010 census in a uniform set of boundaries. For more information go to:http://www.geolytics.com/USCensus,Neighborhood-Change-Database-1970-2000,Data,Features,Products.asp
For added flexibility we have also included the 1970-80-90-2000 data in their year specific tract boundaries.
GeoLytics and the Urban Institute developed the Neighborhood Change Database, with partial funding by the Rockefeller Foundation. It combines tract level data from the 1970 through 2010 decennial censuses. The NCDB 2010 has 2010 data from both the Summary File 1 (SF1) and the American Community Survey (ACS) databases.
There are 568 variables from the SF1 and an additional 1,625 from the 2006-2010 ACS data file. Similarly there are 1,800 variables from the 2000 Census Long Form (SF3), 1,100 variables from the 1990 Long Form, 1,100 variables from the 1980 Long Form, and
800 variables from the 1970 Long Form. For a complete list of variables go to:http://www.geolytics.com/USCensus,Neighborhood-Change-Database-1970-2000,Data,Variables,Products.asp
Like all of our Census products, the Neighborhood Change Database has functional mapping capabilities and easily exports geographic tract boundaries. You can also export the data as a dbf or csv file to easily use in a database or statistical software package.
If you want to order or have questions about any of our products,
- Call us at 1-800-577-6717
- Send us an email at email@example.com
- To order, go to:http://www.geolytics.com/USCensus,Neighborhood-Change-Database-1970-2000,Data,Order,Products.asp
Easy Zip+4 Analysis – Now Available from GeoLytics
Our new 2013 Zip+4 product will providethe area centroid of each of the 35+ million zip+4s with latitude/longitude coordinates and assigns the 2010 block, block group, tract, and county identification numbers/FIPS code. Then it appends data for the Block Group in which that zip+4 is located. The standard version has a sample of demographic variables from the Census 2010 Summary File 1 and American Community Survey. The expanded Zip+4 includes all of these variables as well as data from our 2013 Estimates and 2018 Projections.
Our Zip+4 product was designed to access the data in two distinct ways. First, you can upload a file into it and secondly you can download a database file from it. The first mode is designed for the user who wants to profile customer/client lists. This product will allow you to upload your file of zip+4’s and automatically append the appropriate data to each entry. The second option of downloading a database file is ideal for the user who wants to “hit” against this list as they enter a new customer/client into their database.
The Zip+4 product does not have data for the given zip+4 or even the 5-digit zip code. Rather it appends the data for the block group in which the zip+4 is found. Thus if one hundred zip+4s are all located within the same block group then the same data would be appended for each.
The 2013 Zip+4 contains the US Census Bureau’s latest TIGER/Line® Shapefiles and the US Post Office’s National Zip+4 data set. The Zip+4 DVD uses improved geocoding technology developed by GeoLytics and includes over 35 million zip+4 records.
The Zip+4 is a stand-alone product that offers accurate, high-speed geocoding and an affordable price. For more information on GeoLytics’ Zip+4 2013, go to: http://www.geolytics.com/USCensus,Zip4,Products.asp
For a complete product description or list of variables for this product or any of our products, please go to our website at http://www.geolytics.com
Site Reporting for Entire Databases of Addresses or Lat/Longs from GeoLytics
With GeoLytics' software, you can run your entire
address file through a site reporting system. The
output is a table of the demographics for up to three
given radii around each location. For example, you
could run a 1, 3 and 5 mile radius report for each of
your store locations. We can run radii for as small
or as large a circle as you wish. Often folks will select
1, 2, 3 or 5, 10, 15 but in fact we could do any distance.
And our newest version of the Site Report will now
allow you to run these radius reports from latitude /
longitude coordinates instead of using a full street
address. So now you can choose -- either addresses
or lat/long coordinates. Whichever you have, we can
run the report.
Our stand-alone Site Report 2012 provides a comprehensive
report of demographic data for 2010, and projections
for 2017 in 3 rings around your target address. Similarly,
the batch mode version can do this for your entire database
in a single pass. For example if you have 50 stores
or even 50,000 you could run it through the batch site
reporter and you can set the distance for each radius
in the report.
The variable groups included in the Site Report are:
Persons, Race/Hispanic, Households, Families,
Employment, Education, Veterans, Income, and Housing.
The 2010 demographic data on Site Report 2011 are
based on the official 2010 Summary File 1 (SF1) data
from the US Census Bureau as well as their 2006-2010
American Community Survey (ACS). The SF1 is the 100%
count and is therefore considered more accurate
but it does not include important demographics like
income, educational attainment, employment, etc so
that is pulled from the ACS. The ACS is also official
US Census Bureau data but is collected over 5 years
(2006 - 2010) so it is not strictly speaking 2010 data.
The 2017 projections are from GeoLytics’ proprietary
estimates and projections.
For a complete list of all of the variables, go to:
To see a sample report of the SINGLE site report, go to:
We also offer the Site Report 2012 on disk or online
if you prefer to run the addresses yourself one at
For more information about Site Reports 2012 or any of our products:
- Call us at 1-800-577-6717
- Send us an email at firstname.lastname@example.org
- Online at www.GeoLytics.com
GeocodingDVD Appends Income, Population and More to Your Address File
GeocodingDVD has always converted addresses
to Census Geographies. But now it will also append
important demographic data from the US Census Bureau's
American Community Survey. So, in addition to basic variables
such as Total Population, Age, Race and Hispanic Origin,
the 2013 GeocodingDVD will also include Income, Housing
Values, Rent, Educational Attainment, and more.
As always the GeocodingDVD will match your addresses to
their latitude/longitude coordinates, append a zip+4
and census designations such as block, block group
and tract so you can profile your address list
The basic GeocodingDVD now has 63 important variables
from the 2011 American Community Survey. We also
offer a GeocodingDVD with 2013 Estimates and 2018
If you are interested in looking at changes over time
the GeocodingDVD also comes with 2013 Estimates/2018
Projections which will append 60+ variables from 2013
and from 2018 giving you many of these same variables
And as with previous releases, our GeocodingDVD automatically
generates ArcGIS shapefiles for importing into your
mapping software. Now in one simple step you can take
your list of addresses and create a layer of points
that are instantly usable in ArcGIS – no further
conversions or processing is necessary!
Our GeocodingDVD appends historic 1970, 1980, 1990 and
2000 Census tract or block group codes in addition to the
2010 Census block code. So if you want to look at historic
data you can line it up with your address list. Or if
your addresses are based upon an historic survey you can
then append historic census data based upon the census
geographies that we will have appended for you.
The source data for geocoding addresses are the most
up-to-date TIGER/Line® Shapefiles. The demographic
data comes from the 2011 American Community Survey,
5-year estimates and if you select the GeocodingDVD with
Estimates it will be the 2013 Basic Estimates and 2018
Projections. The GeocodingDVD is a stand-alone product that
offers accurate, high-speed geocoding and an affordable
annual license. For more information on GeoLytics’
Geocoder, go to http://www.geolytics.com/USCensus,Geocode,Data,Features,Products.asp
The variables included from the 2011 American Community
Survey include: Total Population, Ages, Races, Hispanics,
Marital Status, Educational Attainment, Household Income,
Median Income, Per Capita Income, Housing Units, Owners
vs Renters, Median Home Value, Median Rent, Units in the
Structure, Median Year Structure was Built, Commuting
Time, Age of Head of Household, Monthly Rents, and
The Estimates include all of the following data for BOTH 2013
and 2018: Total Population, Age Breakouts, Race, Gender, Race by
Gender, Households, Average Household Size, One Person
Households, Family Households, Housing Units, Owner
Occupied, Renter Occupied, Vacant Units, then Income broken
into groupings, Median Income, Average Income, Aggregate
Income and Per Capita Income.
For a complete list of all of the variables please go
to our website at http://www.geolytics.com/USCensus,Geocode,Data,Variables,Products.asp
Income, Education, Housing value, Language all available on 2011 ACS from GeoLytics
The American Community Survey (ACS) for 2007-2011 has Zip Code
Tabulation Area data. This means that you will be able to get zip level
data for demographic variables like Income, Employment, Commuting, Ancestry,
Housing Value, etc. The zip code data is only available from the 5-year
estimates. But in fact our ACS is comprised of 3 data sets -- the
1-year, 3-year and 5-year estimates. For a complete list of variables,
please go to our website at http://www.geolytics.com/USCensus,AmericanCommunitySurvey,Data,Variables,Products.asp
The ACS 2011 is in the 2010 census boundaries. It has all of the features that you expect in a GeoLytics product -- exporting data as a .csv or .dbf file; running maps and exporting them as shapefiles; and as always having access to all of the variables for all of the geographies. There are over 1,000 tables in the 5-year estimates and over 1500 tables in the 1-year estimates. The 5-year estimates also include data at the block group and tract level as well as larger geographies like place, county, state, etc. It even has geographies not normally seen on Long Form (SF3) data sets like School Districts.
For more information about the American Community Survey 2011 please visit our website at: http://www.geolytics.com/USCensus,AmericanCommunitySurvey,Data,Features,Products.asp